Everybody loves stickers. They are incredibly versatile and simply work, no matter if you want to create your own business selling stickers, or you are looking to add them to your existing marketing strategies.
Have you been thinking about printing your own stickers but are unsure what to look out for or how to even go about this? Look no further, we have all the information you need to successfully print your own stickers.
Below, you will find four key points to consider when printing stickers from home. These include how to create stunning designs, choose the perfect material for you, and make all of this work on your desktop printer. Are you ready? Then let’s get straight to it.
- Create amazing designs
The best thing about choosing custom stickers is that you can have any design printed. But remember, your artwork builds the foundation of your sticker. The higher the quality of your artwork, the better your stickers will look.
You do not have to be a Graphic designer to create a high-quality design. You can simply follow a few pointers to ensure your artwork will print crisply. If you are working with text, submit a vector file. Such files consist of shapes and lines, making them super easy to scale. If your design is an image, make sure that it has a DPI of at least 300. DPI stands for dots per inch. Each image is made out of dots, so-called pixels. The more pixels you have per inch, the higher the resolution of your image.
If designing is not your strong suit, do not worry. Many sticker printers offer free online design tools that allow you to personalise templates and create your own designs with pre-made elements. Using such tools, you can create stunning personalised stickers in minutes.
- Find the right materials
The perfect material is just as important as submitting a great design. Sometimes, the selection of materials can be a little confusing, so we will break down the selection for you. At the most basic level, you need to ask yourself whether a vinyl or plastic sticker is good for you.
As a rule of thumb, vinyl-based stickers are ideal for long-term indoor and outdoor uses. They are scratch-resistant and waterproof, which means they can withstand the elements without compromising their durability.
Paper stickers, on the other hand, should mostly be used indoors. Made from paper, they are not as resistant as their vinyl-based counterparts. Therefore, they are more environmentally friendly and can decompose within weeks. This makes them the perfect choice for sustainable brands.
Custom vinyl and paper stickers usually come with a white base. White is great for creating vibrant colours. However, you can also find vinyl stickers in many different effects like metallic, transparent or fluorescent. This allows you to create eye-catching designs for special product releases or limited edition ranges.
- Work with your printer
Sticker printing can sometimes sound like a huge effort. But it does not have to be. In fact, for most printing jobs, a standard desktop printer will be just fine. If you do not already own one, but would like to invest, have a look at the Epson XP-7100 for £200 – a great entry level printer.
Next, you have to find material suitable for your printer. All you need for that are self-adhesive sheet labels. You can find plenty of these on Amazon or similar online shops, ready to go. Make sure to remember the differences we covered in the previous section when choosing your material.
Finally, there are aspects to keep in mind when designing for print. One of the most important ones are colour gamuts. Did you know that your screen shows your colours differently to your printer? That is because screens work with an RGB colour code (red, green and blue), whereas printers use CMYK (cyan, magenta, yellow and black).
This means that you need to change the colour gamut of your design on screen to get an accurate representation of what your stickers will look like. Your design program will let you do that easily. If you have been using pre-made templates, do not worry, these are already in a CMYK colour code.
- Keep the shape simple
Printing stickers at home also includes cutting your stickers at home. Keep that in mind when designing your stickers and go for a simple shape. We recommend this simply because it will make your life easier when it comes to cutting them yourself.
You can find already pre-cut self-adhesive sheets online. These usually come in circular or rectangular shapes, which means you can skip the step of cutting your stickers. This can be a real time-saver, especially if you want to print more than a hundred stickers.
Die cut stickers are among the most popular products offered by sticker printing companies. Die cut means that the shape of your sticker follows the outline of your design. There are thousands of options, each being a real eye-catcher. So if you are going for one of these less traditional shapes, it is time to get the scissors out.
Are you ready to start printing? We hope you are after reading our tips and tricks. We are excited to see what you will be creating next, so please feel free to share your designs and results in the comments below.